Palette

Colleague

Clinique

Clinique hydrated skin illustration layered over a close-up portrait

Piuma

Piuma swimwear campaign portrait on a beach with the Piuma logo

Refinery29: Selected Work

The Purse

The Purse newsletter identity over a spinning washing machine

Resy & American Express: Art Basel

Hubspot/INBOUND

HubSpot INBOUND conference main stage illuminated in magenta and orange

Resy & American Express: The Boardwalk

Performer with a hoop at the colorful Resy and American Express Boardwalk event

Lightspeed

Illustrated racing helmets representing leading generative AI companies
About

Strategic rigor.Creative ambition.An editorial soul.

You have a story worth telling. Palette is a New York creative studio built to bring it to life without the friction. Strategy and design move as one, from the initial conversation to the final asset, so the thinking and the making never come apart. Your brand doesn`t just look exceptional. It performs, resonates, and refuses to blend in.

Founded by Elsa Ienna, Palette brings high-taste narrative and cultural instinct honed over fifteen years leading creative teams from Condé Nast Milan to Refinery29 New York.

Services

Story

  • Strategy
  • Positioning
  • Narrative
  • Messaging
  • Naming
  • Content

Vision

  • Identity
  • Creative Direction
  • Campaigns
  • Launches
  • Events
  • Web

System

  • Photography
  • Motion
  • Illustration
  • Social
  • Launch assets
Clients
cliniquerefinery29newyorkresypenguincondenasthubspotibmoatlycliniquerefinery29newyorkresypenguincondenasthubspotibmoatly

Refinery29: Selected Work

Before founding Palette, Elsa served as Design Director at Refinery29 in New York, leading editorial and branded projects across the brand's platforms and product lines. The work carries the same editorial thinking that now shapes the studio: identities, interactive features, and campaigns where typography, layout, and image do the narrative work.

Refinery29 First Ladies timeline documenting milestones for women in film
Rosa Parks editorial feature within the Refinery29 First Ladies experience
Refinery29 ageism campaign graphic declaring that life begins at 70
Refinery29 Beauty Innovator Awards editorial page for makeup
Gucci Strange Encounters illustrated editorial experience for Refinery29
Credits
Design Director: Elsa Ienna
Art Director: Idil Gozde
Senior Designer: Evelyn Zhang, Vero Romero, Michelle Liu, Seeta Kanhai
Designer: Twisha Patni, Lily Fulop, Michelle Cope, Hannah Minn
Product Designer: Lee Misenheimer
And the entire photo team