Palette

Colleague

Clinique

Clinique hydrated skin illustration layered over a close-up portrait

Piuma

Piuma swimwear campaign portrait on a beach with the Piuma logo

Refinery29: Selected Work

The Purse

The Purse newsletter identity over a spinning washing machine

Resy & American Express: Art Basel

Hubspot/INBOUND

HubSpot INBOUND conference main stage illuminated in magenta and orange

Resy & American Express: The Boardwalk

Performer with a hoop at the colorful Resy and American Express Boardwalk event

Lightspeed

Illustrated racing helmets representing leading generative AI companies
About

Strategic rigor.Creative ambition.An editorial soul.

You have a story worth telling. Palette is a New York creative studio built to bring it to life without the friction. Strategy and design move as one, from the initial conversation to the final asset, so the thinking and the making never come apart. Your brand doesn`t just look exceptional. It performs, resonates, and refuses to blend in.

Founded by Elsa Ienna, Palette brings high-taste narrative and cultural instinct honed over fifteen years leading creative teams from Condé Nast Milan to Refinery29 New York.

Services

Story

  • Strategy
  • Positioning
  • Narrative
  • Messaging
  • Naming
  • Content

Vision

  • Identity
  • Creative Direction
  • Campaigns
  • Launches
  • Events
  • Web

System

  • Photography
  • Motion
  • Illustration
  • Social
  • Launch assets
Clients
cliniquerefinery29newyorkresypenguincondenasthubspotibmoatlycliniquerefinery29newyorkresypenguincondenasthubspotibmoatly

Lightspeed

Lightspeed Venture Partners had just redesigned their entire website with another agency, but the homepage launched without a unified eye for imagery. They brought Palette in for art direction, drawing on our editorial background to pull the page's visuals into one coherent story ahead of launch day. The work extended into Lightspeed's flagship launch piece on the race among AI companies, where we designed the custom illustrations, infographics, and data visualizations that carried a fast-moving, high-stakes narrative into something readers could actually follow. A launch built on rigorous thinking needed images with the same rigor.

Lightspeed editorial homepage displayed on a tablet
Illustrated racing helmets representing companies competing in generative AI
Lightspeed data visualization about technology teams displayed on a phone
Lightspeed generative AI rankings and editorial article displayed on two phones
Credits
Art Direction: Elsa Ienna
Design: Elsa Ienna