Palette

Colleague

Clinique

Clinique hydrated skin illustration layered over a close-up portrait

Piuma

Piuma swimwear campaign portrait on a beach with the Piuma logo

Refinery29: Selected Work

The Purse

The Purse newsletter identity over a spinning washing machine

Resy & American Express: Art Basel

Hubspot/INBOUND

HubSpot INBOUND conference main stage illuminated in magenta and orange

Resy & American Express: The Boardwalk

Performer with a hoop at the colorful Resy and American Express Boardwalk event

Lightspeed

Illustrated racing helmets representing leading generative AI companies
About

Strategic rigor.Creative ambition.An editorial soul.

You have a story worth telling. Palette is a New York creative studio built to bring it to life without the friction. Strategy and design move as one, from the initial conversation to the final asset, so the thinking and the making never come apart. Your brand doesn`t just look exceptional. It performs, resonates, and refuses to blend in.

Founded by Elsa Ienna, Palette brings high-taste narrative and cultural instinct honed over fifteen years leading creative teams from Condé Nast Milan to Refinery29 New York.

Services

Story

  • Strategy
  • Positioning
  • Narrative
  • Messaging
  • Naming
  • Content

Vision

  • Identity
  • Creative Direction
  • Campaigns
  • Launches
  • Events
  • Web

System

  • Photography
  • Motion
  • Illustration
  • Social
  • Launch assets
Clients
cliniquerefinery29newyorkresypenguincondenasthubspotibmoatlycliniquerefinery29newyorkresypenguincondenasthubspotibmoatly

Piuma

A new brand has to earn attention before it has any history to lean on. When Piuma launched, a sustainable swimwear brand in New York, the identity had to carry that weight from day one. We found it in the product itself. The founder cuts her swimwear from cotton in simple, deliberate shapes, so we built the logo on the same logic: regular circles, straight lines, sharp edges, positive and negative space in contrast. The identity grew outward from there, through creative direction, photography, website, and content. Warm earthy tones and bold shapes give Piuma a presence that feels established from the start.

Embossed Piuma business cards featuring the geometric wordmark
Piuma sustainable swimwear campaign featuring a model in the ocean
Piuma campaign portrait of a model in a green swimsuit outdoors
Piuma printed card styled with a towel, shells, and beach objects
Two models wearing colorful Piuma swimwear while relaxing on a beach
Piuma campaign photograph of a model walking along the beach
Piuma campaign portrait of a model in two-tone swimwear by the ocean
Credits
Creative Direction: Elsa Ienna
Design: Elsa Ienna
Photography: Anne Hollowday